I audit your marketing, then hand you a 90-day roadmap where every task has an owner and an hour cost — about twenty hours of work, laid out in the order it should happen.
Then you choose who runs it. You paid for the plan, so the plan is yours.
Tag Manager, GA4 with the form and calls as actual key events, Search Console verified by DNS.
When a lead becomes a booked job, that outcome goes back against the original click.
Name the person and the response time. I’ll build the alerts around it — but the decision is yours.
Most people can’t answer that, and it isn’t their fault. The industry sells a monthly retainer for work you can’t see, reported in language you’d need the job to follow. You approve it because stopping feels riskier than continuing.
Here is the same month, bought two different ways.
Four lines and a number. Who did what, for how long, and whether any of it worked — all unanswerable, by design.
I’d rather lose a fit call than take on work I can’t do well. Both early steps exist to find that out before either of us has spent anything meaningful.
You tell me what’s going on. I tell you honestly whether I offer what you actually need — sometimes the answer is that your problem is operational, or that a freelancer at a third of the price would serve you better. You’ll hear that from me on the call.
If we’re both still interested, I send a structured set of questions about your customers, your numbers, your current channels and what you’ve already tried. This is where most of the real information is, and it’s also the second place I might tell you I’m not the right fit.
Paid, and the only thing you commit to. I go through everything that’s live — site, search, ads, tracking, CRM, local presence, what people actually type to find you, and what your competitors are doing about it. You get findings with evidence attached, not opinions.
Every finding turned into a task, in the order it should happen, with an owner and an hour cost on each line — roughly twenty hours of work over the quarter. Including the lines that are yours, because some things I genuinely cannot do for you.
That sentence costs me work and I’m keeping it on the page, because it’s the whole point. A plan you can only execute by paying me isn’t a plan — it’s a leash. Here are your two honest options, and I’ll tell you which one I think fits.
Take the roadmap and work it. Every line is written so a competent marketer, an in-house person, or a capable owner with a free afternoon can act on it — that’s why the hours are there. I’ll answer questions.
If you have the people, this is the cheaper and often the better answer, and I’d rather you do that than pay me for something you can already do.
I take the hours marked as mine, in the order they’re written, starting the week you say go. Month to month, no contract, no setup fee, every account in your name.
You already know exactly what you’re buying, because you’ve read it. That’s the only reason I’m comfortable quoting a monthly number at all.
Along the way I got tired of decisions being made on instinct and repeated because they’d always been made that way. So I built my own tooling: systems that pull the real numbers — ad platforms, analytics, search data, the CRM — into one place and score what’s actually happening, rather than what a monthly report would like to say happened.
That’s what the audit runs on, and it’s why the roadmap can put an hour cost next to a task instead of a promise next to a price. When you hire me, you get me. No account manager, no junior doing the work in the background.
Nobody needs all of it, and a roadmap that recommended everything would be a sales document. The weights below are typical, not a quote — yours get set by what the audit finds.
Built to be found and to convert, not to win awards. Fast, measurable, and yours — hosted somewhere you can leave whenever you want.
Google, structured around what people actually type when they’re ready to buy. Optimised against outcomes that came out of your CRM, not form fills.
Facebook and Instagram, for demand that doesn’t exist in search yet. Slower to learn, and the only place to go when nobody’s looking for what you sell.
A pipeline that matches how you actually sell, with the ad platforms, forms, calls and follow-up wired into it — so you can finally see which click became a customer.
The technical foundation first, then pages that answer what your buyers are really asking. Slow, compounding, and worth starting before you need it.
For businesses that sell within driving distance. Profile, map pack, reviews and the local pages — usually the cheapest leads on the whole roadmap.
No deck, no proposal, nothing to prepare. You tell me what’s going on and I’ll tell you whether I’m the right person for it — including when I’m not. If we go ahead, the audit is the only thing you commit to, and you keep what it produces either way.